I have the rather controversial opinion that the failure of communist parties doesn't come down the the failure of crafting the perfect rhetoric or argument in the free marketplace of ideas.

Ultimately facts don't matter because if a person is raised around thousands of people constantly telling them a lie and one person telling them the truth, they will believe the lie nearly every time. What matters really is how much you can propagate an idea rather than how well crafted that idea is.

How much you can propagate an idea depends upon how much wealth you have to buy and control media institutions, and how much wealth you control depends upon your relations to production. I.e. in capitalist societies capitalists control all wealth and thus control the propagation of ideas, so arguing against them in the "free marketplace of ideas" is ultimately always a losing battle. It is thus pointless to even worry too much about crafting the perfect and most convincing rhetoric.

Control over the means of production translates directly to political influence and power, yet communist parties not in power don't control any, and thus have no power. Many communist parties just hope one day to get super lucky to take advantage of a crisis and seize power in a single stroke, and when that luck never comes they end up going nowhere.

Here is where my controversial take comes in. If we want a strategy that is more consistently successful it has to rely less on luck meaning there needs to be some sort of way to gradually increase the party's power consistently without relying on some sort of big jump in power during a crisis. Even if there is a crisis, the party will be more positioned to take advantage of it if it has already gradually built up a base of power.

Yet, if power comes from control over the means of production, this necessarily means the party must make strides to acquire means of production in the interim period before revolution. This leaves us with the inevitable conclusion that communist parties must engage in economics even long prior to coming to power.

The issue however is that to engage in economics in a capitalist society is to participate in it, and most communists at least here in the west see participation as equivalent to an endorsement and thus a betrayal of "communist principles."

The result of this mentality is that communist parties simply are incapable of gradually increasing their base of power and their only hope is to wait for a crisis for sudden gains, yet even during crises their limited power often makes it difficult to take advantage of the crisis anyways so they rarely gain much of anything and are always stuck in a perpetual cycle of being eternal losers.

Most communist parties just want to go from zero to one-hundred in a single stroke which isn't impossible but it would require very prestine conditions and all the right social elements to align perfectly. If you want a more consistent strategy of getting communist parties into power you need something that doesn't rely on such a stroke of luck, any sort of sudden leap in the political power of the party, but is capable of growing it gradually over time. This requires the party to engage in economics and there is simply no way around this conclusion.