Current labelling is correctly understood by 70% of sampled population according to the article. That's lower than I would have expected.

I'd go a step further and require labeling meat as having come from an animal. So the source of food would have to precede the term, such as "cow burger", "pig burger". Can do the same for milk. Make all dairy farmers put "cow milk" rather than just "milk". It's way less confusing that way. Include a warning that the product contains lactose. Instead of a logo to signify vegetarian products, make one to signify animal products. Use the silhouette of a horse or something.

Yeah but imagine you want to buy some factory meat and realise at home that they didn't even torture animals for the patty that you bought? The horror.

Never underestimate what people can get confused about. People will also still buy veggie burgers expecting them to have meat, after they would be relabeled eventually.

It's an excuse. A bullshit one. The real reason for this "problem" being addressed is that the meat industry is threatened, and lobbies hard to fight the plant based industry.

But they will lose, eventually.

I've seen vegetarian minced meat type thing that had it like this

^veggie^ minced meat ^product^

Seemed kinda silly, you'd think being a veggie thing would've been a value add selling point