We are the Oil of these companies, they alway want inventions to track and profile their user or even manipulate the opinions that we buy their products since time.
https://patents.google.com/patent/US6506148B2/en
https://patents.google.com/patent/US11539657B2/en
https://patents.google.com/patent/US20200265070A1/en
and over 15.000 entries more since 1999, searching subconcience in Google patents.
Have a good night.