I ran a years long Shadowrun campaign and in between sessions, I'd post news stories, forum conversations and other little scenes the players would have access to that showed how the greater world was taking in their actions. I'd use it to slip in foreshadowing or clues on perhaps people they should hit up for information, stuff like that. Highly recommend this not only as something fun for the players, but also good creative writing exercises to take on different modes of writing.