No doubt NVIDIA is peddling AI as they are financially depending on it now.
Now from claiming something is powerful and even used to actually shipping code on something low level and benchmarkable like (GPU) drivers I have doubt. I imagine they can say they use AI there to rephrase comment and it would "technically correct" but beyond that I'm still skeptical.
Regarding chip design, AI has been used for decades ... if you consider routing to be AI. It's not generative in the modern sense, it's not using LLM, but it's automated a process.
To me it's the typical Harvard Business School playbook. C-suite repeat keywords they read in their peer most popular magazine, they aggregate in a document they call "strategy" they lower down the chain of commands people "execute" that because they must, thanks to KPIs.
I'd love to hear it from an actual engineer working on drivers but I imagine it'd be hard to get a honest opinion with NDAs and all.
Thanks for providing all the sources!