And I'll repeat that they know that, but most people don't. The point is to normalize the concept now, so that when it gets to the point of being exploitive, we won't be paying attention. That's why they are wrongly designating this current computer revolution (I've lived through many) AI, because it's all part of a larger plan to introduce real AI someday.
What we have today isn't true AI, but it's on the path, and getting close enough that true AI experts are sounding alarms a bit, and cautioning about overreach. We are in the marketing stage where they are convincing you that you have bad breath, so they can introduce a mouth wash oroduct to solve the problem that they just convinced you that you have.