Could also be a case of Michał Kiciński truly believing in the mission statement of GOG and wanting to free the organisation of any shareholders to be beholden to so that GOG can operate at near-breakeven if need be instead of having to maximise profits to please shareholders.
This is of course giving him a massive benefit of the doubt, but I guess I still have a sliver of hope for humanity somewhere in my rotten applecore of a heart.