I don't think it was ever meant to be "free" as in "free beer", but "free" as in "freedom" (from state control). But it has always had a cost, at many levels, not just political interference.
Importing/exporting offshore will often have more environmental impact and be less efficient than producing locally and saving in transportation, dealing with going through borders, currency exchanges, lack of control in the production process which could lead to potential problems in the product (or in the exploitation of the workers offshore) and other direct and indirect costs.