The fact is, it can be a very useful technology when deployed sensibly. Yes, it's going to inflict massive harm on society in multiple ways - but just dismissing it as shit is putting your head in the sand. We need to be figuring out how to ensure that the harm it does is minimised and ideally that it's used in ways that benefit us all. Fuck knows how though.
But it's not just going to go away, no matter how much we might want it to.