Probably to extend range. Electric cars are obese. They weigh a lot more than the same car with an ICE. An ICE car can just add a bigger fuel tank to increase the range by more than what the weight would take away, but electric cars can't do that. Adding a bigger battery would add more weight than the range it would give, ending in a net negative. So aero is one of the bigger factors they can try to make up for it, and that usually means everyone all copying the same peak efficiency shape of the Prius for the least amount of drag.
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