Well the Rimac is a hypercar, whereas this is (de facto, not de jure), a full-size luxury sports sedan, in which case I'm not even mad at the exterior styling, even if it isn't my absolute favourite thing in the world.

The Rimac has 3 fewer seats, one less pillar, and is 30 centimeters shorter. It's meant to be a track weapon, and it's aerodynamics and styling reflect that. It's pretty awesome.

The Luce is longer, taller and has more seats. If anything, the competition is Bentley, not Rimac IMO.