Most people would not have known about what Zuck in the earlier years of Facebook. Heck, even to this day, either most people still don't know or don't care. Facebook is still extremely popular in developing countries because the site is free regardless of whether or not you have a mobile internet data. But they don't realise they are being manipulated by the social media to give them free information and to vote a certain way in elections that is against their own interest.

You forget this is, by definition, before Facebook. It’s also before any social media became popular. People had never heard the name Zuckerberg, let alone heard what he was like. And people had not had to deal with this type of predatory company. Google was still “don’t be devil”, and Microsoft was a completely different type of predator - one asking for money, not giving things for free.

As others have said: hindsight is easy, but this was a very different time.