I really like listening to Amy Poehler's podcast, and there is a running joke that whenever she pulls up YouTube on air, she has to sit through ads.
And guests will kind of rib her for it, but they do it because she hasn't paid for YouTube to get rid of ads. Always like, "omg you still haven't just paid for YouTube?! I can't believe you have ads!"
Like... Are most people simply unaware that ad blockers exist? I've never watched a YouTube ad, nor have I paid a dime to them for anything. I will simply not use YouTube before ever sitting through a single ad.
I just don't understand how people can be so strangely incurious as to not even wonder if there's a way to stop this bullshit.