Because they recognize how amazing it is. They just fail to recognize they're exactly what it warns against

It's a European racist thing about using it as the 'white' origin story.

Fascists love to steal other people’s culture and try to claim it as theirs. Nazis didn’t invent swastikas. Even the fascist part of Italy was named after a Roman symbol of authority. Yes I know that Italians are descendants of Romans but it was still a symbol from ancient civilization that was taken and repurposed. LOTR feels like ancient mythology in some ways because it’s so culturally known and loved so why wouldn’t they try to steal from it.

Bunch of dicks.

How else will there be anything cool about the company?