this post was submitted on 11 May 2025
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Ori studio in crisis: No Rest For The Wicked could be their final game (www.gamereactor.eu)
submitted 3 days ago by simple@lemm.ee to c/games@lemmy.world
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[–] p03locke@lemmy.dbzer0.com 1 points 1 day ago* (last edited 1 day ago)

That’s what the pre launch marketing campaign is for. Getting on YouTube and Twitch channels is just to get the snowball rolling.

Right, and that's what this game didn't have. You have a trailer and some people who happened to discover this game and decided to play it. No real marketing campaign push to get indie streamers to play it. And the ones who do happen to play it are PoE2 players, which doesn't do a good job of shaking off this looter ARPG image it's trying not to make.

The name makes it even worse because it's not a unique phrase.