Every generation believing they are the first generation to be fed up with the way things are
(europe.pub)
Hair metal band, Twisted Sister with frontman Dee Snyder
To emphasize the "Twisted Sister" image, Snider adopted a trademark persona of metal-inspired drag with long blond curly hair, an excessive amount of eye shadow and rouge, a beauty mark, and bright red lipstick.
https://en.wikipedia.org/wiki/Dee_Snider
so I guess it was to look like a "twisted sister"?