At this point if you're not already using a DNS filter of some sort, I have no idea how you survive. I use opnsense with zenarmor for ad blocking and it works really well. Had this going for a long time so no need to try pihole yet. I also use uBlock on my browsers for YouTube and the like. And greyjay on my phone. And I use automation on my phone (if not my WiFi, engage wireguard). I don't know how I'd stay sane without it all.