In the long long ago, in the before time, when a new manga, or anime became popular it wasn't long before the fanbase formed. These weren't your fanbases of today, these were communities to soak up everything there was to their favorite sgow. There was competition and cringe yes, but it had honor, there were boundaries. It was like this for decades.

Then Rick showed us how much he loves Szechuan Sauce and McDonald's thought Rick and Morty was any other fanbase. They were wrong. Now a fanbase is just another segment of the population which can be marketed to and have wealth extracted. Another thing that can be packaged up into a product or video to maximize how much of your money or attention they get.

We're Rick and Morty or McDonald's to blame? No, they were only doing what everyone had been doing for decades. No, the world is different. The shows are different. The whole business is different. We the fans are different. We have to take our favorite thing as far as it will go to get as much as we can, boundaries be damned.

Now I follow the same path you do I...

...don't really care who else likes it though.