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Delta Will Use AI To Cut Costs And Set A Different Ticket Price For Every Passenger—CEO Says Profits Could Rise 50% (viewfromthewing.com)
submitted 1 month ago by to c/technology@lemmy.world
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[–] 2 points 1 month ago (1 child)

In B2B, individual pricing is common indeed, but in B2C? I would have thought it's illegal, but it probably depends on the legal area in which you reside, I guess.

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  • [–] 1 point 1 month ago

    Ticket Master has been using dynamic pricing for years at this point and while it is not exactly the same thing it's pretty close.

    The airlines and travel industry has also dipped their toes in this before. It's why people used to say you should clear your cookies or use private browsing when checking prices because the presence of specific third party cookies could affect the prices you saw.

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