Don't forget the second part of what I said:
or are being told that being decent people is bad, weak, and probably woke.
Never underestimate propaganda and peer pressure. If everyone around you acts like it is not a big thing, you won't either.
My pet theory is that almost all stable societies need some kind of enforced normal-ness. Whether it's being catholic and paying taxes to the king, being a cheeseburger-eating, bud light drinking, tuck-driving redneck or even being a tree-hugging wannabe-leftist academic with a bike and a mullet. Monkeys like being around people telling them they are normal. Society organises to provide a sense of "normal". It is extremely hard to break through this, and it essentially only works if a large party of the people form a new normal.