It's not about any of the virtue signals they claim.
It is about using capital to extract as much capital as possible. That means spending and paying your workers as little as possible, while charging consumers as much as possible. That means signing contracts with the IDF to help them genocide Palestinians; Microsoft would help the nazis murder your whole family if they believed it were the most profitable way to covert you into capital.
It's about selfishness, greed, sociopathy, and psychopathy.