I wonder what it's like to be Ed Sheeran. Is there any air gap at all between Ed-Sheeran-the-brand and Ed-Sheeran-the-human? Does Ed Sheeran even exist as a human anymore, separate from the brand?
The brand clearly thinks it'll make more money by not taking any strong position on an active genocide. Makes sense for a brand, it's a corporate construct that's fundamentally amoral. It can only value profit.
What I'm wondering is what happened to the human? It existed at one point, before the brand did. Does it still exist? Does it share the same profit motive as the brand of the same name? Can it feel shame anymore? I hope it does.