People love to rant about how horrible the apps are, but I have to disagree. Tinder never hid any likes. They were just a few swipes away. What they do is show you the most popular profiles first and then sprinkle in the ones who liked you. As for the payment incentive, you have just to consider that the ratio between men and women is something like 10:1. It's close to a miracle if you get a like.
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