I just don't go to that coffee shop. Problem solved. They can say whatever they want. If I don't support it I don't go. I don't see how the coffee shop argument hold up. And if enough people hold the same views they close.

Meta however is too big to fail. Which gives them a free pass to pass their cancerous views onto society while knowing no matter how much the general public hates them and their shitty views they will continue to use the platform because their friends and family still use it. Enshittification. If my coffee shop enshittifies I tell them to pound sand.