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Microsoft Patents Technique for Inserting Ads Into Videogames While You’re Playing Them. (futurism.com)
submitted 1 week ago by to c/technology@lemmy.world
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[–] [S] 97 points 1 week ago (8 children)

Microsoft keeps finding innovative ways to make owning its products feel like renting them. You buy the Xbox, buy the game, maybe pay for Game Pass, and Microsoft still patents a way to interrupt you with ads. At this rate, the final boss will be a 30 second unskippable commercial.

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  • [–] 57 points 1 week ago (3 children)

    They fucked themselves when they went on their buying spree of studios. Their idea was literally that they would own every game studio, making a GamePass a necessity that they could charge whatever they wanted for.

    Their quest inflated the price of every subsequent studio they acquired, leading them to take on so much debt that they had to shutter the studios they'd just purchased, and now they have to make a ton of money on every game--but that's not how games work.

    Just capitalism things...

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  • [–] 23 points 1 week ago (2 children)

    But they didn't even have to shutter many of the studios. Many of them were profitable. Microsoft just didn't want the competition and they decided the studios weren't obscenely profitable

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  • [–] 12 points 1 week ago

    Pretty clearly they were looking to corner the market, then. Disgusting. I would hope they went out of business, but that would leave Playstation as the de facto monopoly, and they are already killing themselves to enshittify as it is.

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  • [–] 2 points 1 week ago

    oh if thats the case follow the developers of said games and teams and ignore any ip they using to make said game completely the old story franchise name is meaningless when people realize that then it can move forward. follow the devs people not the company that hold the ip and patents always. companies are leeches

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