The Campaign for Real Ale in Cornwall (CAMRA Kernow) has called for new 'pasty-style' legislation following news that Sharp's beers will be brewed hundreds of miles from their Cornish roots, arguing the drinks should no longer be marketed as Cornish once all ties to the county are severed.
Dave Pedlar, CAMRA Kernow chairman, said: "This is a betrayal of the founders of Sharp's, the 40 people whose jobs are at risk and the locals that have supported this business for decades.
Since Molson Coors announced its intention to close Sharp’s, CAMRA has launched a UK-wide campaign and the Beer in the UK report to raise awareness of the tactics of global brewers in the British market. The Campaign highlights misleading marketing and how independent brewers struggle to get their beers onto bars.