If matcha wasn't basically the new boba (at least in the West), trendy and whatnot among the girlies, people would admit it's just grass + whatever else is in the drink (and it's not the grass but the rest which makes it enjoyable). Or maybe it really does taste great but only for half of the Western world, idk, but it hasn't been my experience (and my wife hates it too so there are always exceptions, lol).