Remembering stuff like Yahoo! And Ask Jeeves, I wonder how Google came to be the company that became ubiquitous for and basically interchangeable with "online search".

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[–] 13 points 1 day ago (1 child)

They won the search engine war by being better at search compared to all the others.

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  • [–] 3 points 23 hours ago

    ...and not filling everything with ads. They had very little ads and the little ads they had were not obstructive in any manner. The ads were text, but also formatted in such a manner that it was extremely clear what is a search result and what is an ad. You could not really say the same about the search results of basically any competitor.

    Basically, Google had understood what others had not: Filling the results page with ads drives customers to competitors.I'd say something may have slightly changed in Google's behaviour since those days, though!

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