It's only "cinematic" in movies because of limited tech. I made the mistake of watching The Hobbit in HFR. It was only a mistake because I've seen what we could have, but again idiots said no because it's new and different.

In my experience, these are often tuned for the trailer, or tuned for someone watching the game played, rather than tuning it for the player. The game is experienced very differently from those different perspectives, and it's sometimes difficult to keep them all in mind when making a large game.