That's not it at all. Look, I know it's easy to place the blame on those cheese eating surrender monkeys, but this one is on human nature.

Multiple scientific studies done by the big food corps have shown, consistently, that the majority of people in the world prefer blander food.

You may not personally, but multiple double blind studies have shown that the average Joe prefers blandness, and bland unspiced food tends to sell better than the opposite.