One guy I used to work with (long before LLMs) built a website for his company and listed a bunch of software there for sale. Except he hadn't built any software product yet. Once someone contacted him about buying one of the products, then he would build it.

until you get enough money and resources to actually hire people who know what they're doing and can build the thing.

Has this ever happened? I though the way to go was enshittification of an already inferior product

Turns out, in our modern society, the former is a far more valuable skill than the latter.

that was knows and loudly displayel by all the apple fanbois and Jobs