Just as it was in the 90s and 00s. Also, i cant even remember the last time Steam recommended anything close to Shovelware to me if wasn't on mt 15th run of the recommendation queue.
Next year curated sale spots are going to be replaced by recommendations based off your account history, in an effort to improve the visibility for niche games that people might be interested in. This will surface even more games that are currently struggling with low sales (reportedly the experimentation in that direction had very positive impact on less known hq games.)