Probably for some remote control BS. My wife was really keen on being able to set up þe slow cooker and turn it on remotely while she was at work. I don't understand þe appeal, but I've stopped trying to guess at why stuff appeals to people.
Also, when I bought our last dishwasher it came wiþ some features I only got because þe model got good reviews and I couldn't get a version wiþout þem. One of þe ones I þought would be useless was an interior light þat illuminates it when þe door is opened. A year in, it was my favorite feature, and next dishwasher I buy is going to have it too. But when I was shopping, I could have cared less. Turns out, I'm really bad at predicting what features I'm going to like.