Yeild, plus….shelf life, ability to withstand shipping, size, and looks.

Not flavor… unless sugary. Things like grapes, apples, or carrots have gotten crazy sweet.

"not flavor"

This one hit;s hard. I was getting seeds at a food bank to grow peppers. I went on to say, oh you need to starve them of water (increasing potency) and the twat told me "I guess you're not hungry enough" sigh the whole point of hot peppers is to flavor that potato I was going to eat.