They aren't meant to be the star of the show. Their purpose is to be in the crowd and agitate. They're the devil that whispers people's ear.

Bots would have proven to the a failure if a botnet went down and culture wars vanished. Their intention is to manipulate people. Not to wholesale substitute to the population.

Besides the name itself seems to go over heads. Bot farms don't operate out of a centralized server. They're not even bots literally. These operations are farmed out to locations around the world. Sometimes they're real human trolls.