There is a whole podcast series about Lugosi and other movies of this era, You Must Remember This. I'm not sure if this specific detail is covered explicitly. But my impression (and very hazy memory) leads me to believe that it may be a situation where Lugosi was cast because he looked like the expectation of a vampire from the other movie, but then Lugosi performed better and caught the public's attention better. Kind of like Hydrox vs. Oreos. Hydrox was first to market, but ultimately lost to the copycat. To be fair to Lugosi, he still added several other elements of style we now consider essential to the quintessential vampire character. He just happened to naturally have a widows peak and authentic "old world exotic accent" (he barely spoke English when he got his start in Hollywood), which gave him an advantage.
EDIT: I should clarify that Karina Longworth's podcast, You Must Remember This, is about WAY more than Bela. That was just a short series within that podcast. It's a great listen is you have any interest in film history or long form non-fiction podcasts in general.


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