this post was submitted on 29 Jan 2025
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Athletics Australia becomes Australian Athletics in 'bold new' rebrand (www.abc.net.au)
submitted 3 months ago by Zagorath@aussie.zone to c/australia@aussie.zone
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[–] Gorgritch_umie_killa@aussie.zone 1 points 3 months ago

Is this one of those Utopia rebrands where everybody on the phone kept calling it 'Australian Athletics', and the CEO was always correcting them?

I'm getting real Nation Building Australia vibes.

[–] Spuddlesv2@lemmy.ca 1 points 3 months ago (1 children)

Big “The Bureau” energy.

[–] thirdBreakfast@lemmy.world 1 points 3 months ago (1 children)

Utopia episode.

[–] Spuddlesv2@lemmy.ca 1 points 3 months ago

I was certain Utopia had actually done an episode on renaming the department but could’t find it.

[–] morgunkorn@discuss.tchncs.de 1 points 3 months ago

Sounds like some PR agency made big bucks out of this bold rebranding

[–] joelfromaus@aussie.zone 1 points 3 months ago

I 100% thought this would be from The Shovel before seeing the URL…

[–] dumbass@leminal.space 1 points 3 months ago

Ooooo swapping the position of the words and adding a letter, what a bold fucking move! I can't imagine the amount of stress that came with that rebrand...

[–] makingStuffForFun@lemmy.ml 1 points 3 months ago

Love watching our tax money flushed down the toilet.

[–] trk@aussie.zone 1 points 3 months ago

This sounds exactly like an episode from the first season of Utopia

[–] absGeekNZ@lemmy.nz 1 points 3 months ago

In ten years there will be a bold imitative to embrace history, return to the roots and past culture of excellence. It will be re-branded to Athletics Australia.

[–] ApeNo1@lemm.ee 1 points 3 months ago

“Excuse me. Are you the Judean People's Front?”

“Fuck off! 'Judean People's Front'. We're the People's Front of Judea! 'Judean People's Front'.”