It doesn't count as "end to end" encrypted if the service is one of the ends. That's just HTTPS.

Lmao yeah totally not gonna snap pics of people's junk bro trust me

But emails exchanged with Kohler’s privacy contact clarified that the other “end” that can decrypt the data is Kohler themselves

This is so stupid it's almost genius.

Lol. Who do they think is on the other end?

They mean their end to your rear end.