Trade war with Canada has contributed to a significant decline in U.S. liquor sales

Jim Beam, one of the largest makers of American whiskey globally, is shutting down bourbon production at one of its Kentucky distilleries for a year.

The move comes amid Donald Trump’s trade war with Canada, which has contributed to a significant decline in U.S. liquor sales after the country ushered in a boycott of American booze, and as more young adults are cutting back on drinking.

Jim Beam, owned by Suntory Global Spirits, is one of Kentucky’s biggest bourbon producers.

The Bluegrass state’s $9 billion whiskey bourbon industry has been struggling to manage its abundant supply of liquor against the drop in demand.

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[–] 186 points 9 months ago (22 children)

Canada and the U.S. have since agreed to launch formal discussions to review their trade agreement

I don't think that's gonna make a difference anymore. Reverting the 2025 decisions will not revert things. The sentiment has changed among the common people.

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  • [–] 101 points 9 months ago (5 children)

    It’s abuser logic. “If I stop hitting you, we’re cool. There’s no problem, anymore. That is until I decide to hit you again.”

    That doesn’t work on everyone and eventually someone will hit back harder or gang up and take them down. Unfortunately, people let them get away with it for too long.

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  • [–] 14 points 9 months ago

    Yeah, but try explaining to an abusive narcissist that... they have to actually show a real dedication to changing themselves, and making things right.

    You basically can't, because the idea that they could be flawed or mistaken in a fundamental way... well, that's basically incomprehensible to them, beyond being some kind of insult toward them.

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  • [–] 28 points 9 months ago (8 children)

    So far Canadians have been smart enough to hold the line. Don't bend and don't believe the liars in charge of the US. This administration would gladly invade anyone and subjugate them.

    Never 51. Elbows Up, Canada. It's time to line brawl on the ice.

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    [–] 122 points 9 months ago (33 children)

    The funniest thing is that 'all American' Jim Beam is owned by Suntory, a Japanese company.

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  • [–] 66 points 9 months ago (7 children)

    Even 7Eleven and Firestone are Japanese companies. Americans can’t run shit.

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  • [–] 67 points 9 months ago (3 children)

    Way back in 1981, Ronald Reagan looked upon post-Vietnam America and saw too options. One was to tax the rich heavily, institute massive government controls on energy production, and push a renewal of America's aging heavy industries. The other was to cut taxes for the upper classes and encourage wild speculation.

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  • [–] 33 points 9 months ago (2 children)

    You say that like Reagan had some grand economic plan. He was an idiotic actor very similar to Trump. It's true that tons of terrible policies can be traced back to his presidency but he wasn't the mastermind of much of it in the same way that Trump doesn't have a coherent plan now. They are both good examples of dumb, self serving outsiders being given too much power and listening to the wrong people.

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  • [–] 30 points 9 months ago* (11 children)

    I occasionally travel with two people for work that love bourbon, but hate Jim Bean and call it garbage. Knowing now that it is owned by a Japanese company combined with their current understanding of blaming Biden for the current economy, really puts it together as to why they hate Jim Bean.

    These are also the same people that ask me how it's like living two hours from the war torn and destroyed area known as Portland.

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    [–] 62 points 9 months ago (5 children)

    Cue the "I didn't vote for this" gomers...

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    [–] 48 points 9 months ago (1 child)
  • [–] 41 points 9 months ago (13 children)

    We don’t miss Yankee pisswater.

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    [–] 38 points 9 months ago (5 children)

    Only a year? Let's make it permanent Canada. Elbows up.

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    [–] 35 points 9 months ago (5 children)
    [–] 33 points 9 months ago (36 children)

    Are there still significant numbers of people that believe Trump understands the economy or are the minority morons just getting louder, with support from Russia? Were they always just 30-50% Russian as per the recent issue identified on r/conservative

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    [–] 32 points 9 months ago (2 children)

    No mention of the annexation threats and "51st state" rhetoric coming from the Trump administration, which I suspect is a bigger driver of the boycott than economic disputes.

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  • [–] 12 points 9 months ago

    The two are very much related. We're just in a special category with Denmark and perhaps Venezuela. But I recall him specifically saying we wouldn't be able to survive the tariffs he was imposing. I will continue to do what I can to keep my money from going to America.

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  • [–] 29 points 9 months ago (1 child)
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    [–] 22 points 9 months ago (3 children)

    Would it be that hard to show numbers on how much us consumption is down, and how much exports are down for this company?

    News be trash.

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    [–] 20 points 9 months ago* (last edited 9 months ago) (4 children)

    Very happy that Canadians had a hand in helping this happen.

    Edit removed to

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    [–] 19 points 9 months ago

    You voted for this!

    Bon Appetit leopards 🐆

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  • [–] 19 points 9 months ago*

    I guess Kentucky is getting everything they voted for. I’m happy for them.

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  • [–] 17 points 9 months ago (2 children)

    I love whiskey, but fuck Kentucky. It would take a lot for the morons there to figure out Trump and republicans in general are not helping them. They did elect a Democrat governor at least, so that’s a good sign.

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    [–] 16 points 9 months ago* (9 children)

    Canadians, why were you drinking so much Jim Beam? Didn't you have a minimum quality level you'd accept? There were better Canadian options available in the US, why would you settle for that swill?

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    [–] 16 points 9 months ago* (3 children)

    Anecdotal report from my area, but a retail worker I spoke with who works 2 jobs at a dollar gen and Walmart said this is the slowest holiday year they've seen since the pandemic.

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    [–] 15 points 9 months ago (9 children)

    "We will continue to distill at our [Freddie Booker Noe] craft distillery in Clermont and at our larger Booker Noe distillery in Boston, we plan to pause distillation at our main distillery on the James B. Beam campus for 2026 while we take the opportunity to invest in site enhancements.”

    They're going to keep making the craft bourbon, and I suspect they could coast for a decade on the barrels they have in rack houses. Bourbon doesn't really go bad.

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    [+] 13 points 9 months ago* (last edited 7 months ago) (5 children)
  • [–] 12 points 9 months ago

    I'm not a huge fan of their product either, but it's perfectly serviceable, affordable Bourbon. For someone who likes the occasional drink but has limited income, it beats the hell out of similarly-priced products.

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    [–] 13 points 9 months ago (2 children)
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    [–] 13 points 9 months ago (5 children)

    Jesus. So not only is trump directly hurting the American economy, he's destroying actual American culture. I would say this event just makes trump's literal destruction of the Whitehouse even more of an apt analogy of his relationship with America as a whole, but anything more than 100% is just excessive.

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    [–] 13 points 9 months ago

    This seems to part of "making America great" (again).

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  • [–] 12 points 9 months ago (13 children)

    So I know that Jim Beam is an entry level bourbon, and I know the story here is more about the tariffs and the relationship between the US and the rest of the world...

    But genuine question: will 2027 Jim Beam be super good because it's aged an extra year?

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