wants watch hours for ad money
Ads which can still be blocked fairly easily on Firefox, unlike in Chrome, which is banning ublock(& likely all other blockers) browser-wide next year. They want to make the firefox experience worse so people have a reason to go back to their ad infested browser.
And then the gf decides she wants to try a new flavor, buys her "normal" nic strength, and fills her vape up with it before anon has a chance to dilute it.