...the company had crafted a pitch deck for advertisers bragging that it could exploit "moments of psychological vulnerability" in its users by targeting terms like "worthless," "insecure," "stressed," "defeated," "anxious," "stupid," "useless," and "like a failure."

As much as there's an opportunity for selling a product, there's an opportunity for extending support. Maybe there's a sliver of a silver lining in that this surveillance could be used for good. It's disheartening though that of course this will never happen.

I mean, if you wanted to be the good guy, you'd develop AI chat bots that could reach out to people seemingly in distress.