Lots of breaches are entirely preventable, but lots of companies don't like to pay for qualified employees that could prevent them.

They don't care. It's not their information and there are no consequences.

Starting salary for a cyber security expert is around 70,000€ and that's for someone who's relatively inexperienced so you would probably want to pay more like 90,000€, for these startups that's seven or eight employees worth of salary and they don't want to pay it.

The problem is it leads to things like this happening which kills their entire company.

Or they could do what they're doing now which is work with a consultancy company which doesn't cost anywhere near as much money but still costs quite a bit.

Don't these companies know

No. The answer is always no

Then how would they sell access in a deniable way?

You think a company paddling gossip under the guise of "woman safety" would care about protecting personal information? 🤣