I mean on the literal level, "'wokeness'" was used quotatively by Masters, as though somebody else had actually said that exact word. This is what strikes me as bizarre.

But also, the 'woke' thing is a new layer to the culture war that emerged in the late '10s. It was precipitated by similar disagreements over issues of social justice and affirmative action, of course, but not to the same extent or precision. However, Russia is acting consistently with how they acted a decade ago. So this is my weak argument that 'wokeness' is indeed not relevant here even in concept.