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[โ€“] 11 points 9 months ago

I have worked for two producers here in the UK that supply Aldi. Basically Aldi want to match the leading brand and be cheaper.

Neither of the companies i worked were the leading brand but the Aldi product we made (for both companies) match it.

As a norm I buy from Aldi knowing they always try to get the leading brand matching quality for less.

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