For me, at least, that answer is very simple.

Spite. It's just spite. I had my data harvested and money made off my information without my consent, and without any reimbursement. I have been used and abused by these corporations, and I'm done putting up with it. I already don't give Meta and Amazon my money because I don't think they deserve it, I'm damn sure not letting them make even more free money by stealing from me.

I don't even care that much, really, about being private on the internet. I talk about a whole bunch of bullshit on here, loud and proud. But I do care about the naked lack of consent surrounding these practices.

I don't put up with people in my life snooping on my business and then trying to milk money out of me about it. Why would I put up with a corporation doing the same?

I mean, everybody knows what I'm doing on the shitter, I'm gonna close the door anyways.

I'll admit to feeling like this sometimes. I recognize it's bad, but I also feel totally useless to actually do anything about it, so why wouldn't I at least take the convenience win?

Theres no point in me trying to protect my data privacy because my wife has every last store loyalty rewards card, insisted on wanting smart tvs, everywhere she shops has her email for special offers, shops on amazon and uses google maps to go literally everywhere.

That's why we need to fight back more than ever and make a world where that isn't the case