They will release Plex-a-rama or Plex 2.0, stop providing security patches for 1.0, proxy routing, tmdb caching, epg caching, and add ads to your experience. They will then require the people connecting to you to have subs.

They were hoping to sell out and buy an island by now. Eventually, it will change hands or go public. Your features will be stripped as necessary to keep making money. Look at what happened to PlayOn's lifetime subscription.

It's already lasted WAY longer than anyone expected.