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Ads in New York must now label AI-generated 'synthetic performers' (techxplore.com)
submitted 3 months ago by to c/technology@lemmy.world
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[–] 31 points 3 months ago (11 children)

There are specific carve outs listed in the law to exempt ads for movies, television shows, streaming content, video games and other works that feature synthetic performers in the entire work.

That seems like a pretty big carve out.

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  • [–] 8 points 3 months ago (5 children)

    Any ad that isn't for a piece of fiction does not have any excuse to use fictitious performers

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  • [–] 6 points 3 months ago* (4 children)

    I agree - ads that depict dentists, firefighters, etc to sell things should use real dentists, firefighters, etc. not actors pretending.

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  • [–] 5 points 3 months ago (3 children)

    I meant fake persons, not real persons faking their jobs, but I do agree with you.

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  • [–] -3 points 3 months ago* (2 children)

    I know. I just think it's disingenuous to disapprove of fakery using AI but approve of fakery people do on their own. To me it's like saying you're evil if you use a ladder instead of asking a tall person to reach things for you.

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  • [–] 5 points 3 months ago (1 child)

    I'd assume it's for things like (e.g. Pixar) films, or stuff like GTA6 where there obviously isn't any actual people in the end result but hoping they've actually spelled out that constraint in the law.

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