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BMW is putting Spider-Man ads on your dashboard, after promising it never would (www.techspot.com)
submitted 2 months ago by to c/technology@lemmy.world
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[–] 106 points 2 months ago (11 children)

One reason this type of promotion may be becoming more common is that connected cars give automakers a direct path to the driver's screen.

Once a person purchases a vehicle it should be theirs, not shared access with Automakers and their partners.

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  • [–] 22 points 2 months ago (8 children)

    It hasn't been that way for a long time. Every car since 2018 has some sort of black box in it that it records your driving behaviors, and that data gets sent to or sold to insurance companies who then use it to raise your premiums.

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  • [–] 6 points 2 months ago (5 children)

    How are these black boxes reporting back though? Do all these cars just have a free SIM card built in?

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  • [–] 10 points 2 months ago

    I'm not sure about this black box, but in the EU, the e-call system is mandatory, so all new cars do indeed have a sim. Though it's most likely not a card, but either a chip (iSIM) or just in software (eSIM).

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  • [–] 7 points 2 months ago*

    Typically a soldered on sim chip, or esim software. You can disable it on some cars, for example I was able to bypass it on my 4runner pretty easily. I lost the feature to find my car, lock doors or see its status using the Toyota app though but I am 100% ok with that.

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  • [–] 2 points 2 months ago (1 child)

    They do. They hide it as an SOS system. "Only used in case of emergency." It's connected to GPS, sim like a cellphone that has at least 4g cell service to "call emergency." I think Chevy used their Onstar connection. That's always on, and the data text files can be sent without interrupting that service.

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  • [–] 2 points 2 months ago (1 child)

    I think cunts who drive like cunts should pay more.
    However, the real reason why cars have black boxes is repeated fraudulent claims by US law firms on "sudden acceleration".

    The last lawsuit ended because Toyota had black box data proving US drivers are shit and commonly hit the wrong pedal. Before that, they had to settle $1B to law firms.

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  • [–] 2 points 2 months ago

    Oh, I agree with that. People who drive like complete assholes should definitely have to pay higher insurance premiums, but the way that they get the data to determine who these people are is just a huge privacy concern for me.

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  • [–] 8 points 2 months ago

    One reason this type of promotion may be becoming more common is that connected cars give automakers a direct path to the driver’s screen.

    "Wo ein Trog ist, da kommen die Schweine."

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  • [–] 1 point 2 months ago

    A lot of manufacturers sell vehicles at cost price in the hopes of making it up in after sales (parts and servicing). Most EVs require very little regular expense (cabin filters, brakes and tyres), so they try to make up the difference in subscriptions and “value added” services.

    Sometimes those “value added” services aren’t adding value to their customers; they are “adding value” for business partners.

    You would think that a car that is sold at a premium price would be exempt from these nasty little scams.

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