Do they represent a significant percentage of alcohol sales, though? Even if they drink three times what the average person does, if they only represent 3% of the population, they're little more than a rounding error.

They'll care about price. I think the tariffs will ensure that the prices are just a bit higher than domestic stuff... Enough to have the drunkards reaching for Canadian brands.

I don't know much about alcoholics, but I'm pretty sure they don't have a lot of brand loyalty, and they'll drink just about anything that contains alcohol, regardless of flavor, or quality. As long as they can get it cheap.