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Delta Will Use AI To Cut Costs And Set A Different Ticket Price For Every Passenger—CEO Says Profits Could Rise 50% (viewfromthewing.com)
submitted 1 month ago by to c/technology@lemmy.world
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[–] 6 points 1 month ago (14 children)

Exploding spectacularly in Delta's face in 3, 2, 1...

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  • [–] 10 points 1 month ago (2 children)

    It won't, you can already see this happening in tons of industries and markets.

    The glorious k shape economy means the middle of rapidly shrinking and all the money to be made is at the extremes of the spectrum. You can already see tons of brands increasing prices or pivoting away from non "luxury" offerings.

    Soon there will only be Emirates and RyanAir and Delta doesn't want to be RyanAir.

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  • [–] 2 points 1 month ago (1 child)

    In B2B, individual pricing is common indeed, but in B2C? I would have thought it's illegal, but it probably depends on the legal area in which you reside, I guess.

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  • [–] 1 point 1 month ago

    Ticket Master has been using dynamic pricing for years at this point and while it is not exactly the same thing it's pretty close.

    The airlines and travel industry has also dipped their toes in this before. It's why people used to say you should clear your cookies or use private browsing when checking prices because the presence of specific third party cookies could affect the prices you saw.

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  • [–] 6 points 1 month ago (9 children)

    Is it? Don't the websites already look at if you've visited before and other things to offer different pricing? And people have griped about it but has anything been done?

    It should explode, I just don't think it is or will.

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  • [–] 8 points 1 month ago (2 children)

    It'd be nice if there was some type of regulation to prevent all this "dynamic pricing" bullshit. Instead I'm just waiting for it to hit grocery stores, because why not.

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  • [–] -1 points 1 month ago (5 children)

    first, I trust a regular algorithm to deliver predictable results, not so much ai

    second, I was expecting at least some public push back but given the answres here, it looks like nobody knows what pushback means

    so lesson learnt for me and I guess enjoy your higher prices for absolutely no gain as a consumer

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  • [–] 1 point 1 month ago (4 children)

    I don't fly.

    But given my last sentence, not sure i'm the best target for your angst, which with I might not share the emotion, but I share the conclusion. lol. But no worries if you did see and still felt I was the best place to reply.

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  • [–] -1 points 1 month ago (3 children)

    well I had no way to know you don't fly… all I saw was your casual dismissal of this more efficient gouging

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  • [–] 0 points 1 month ago (2 children)

    casual dismissal

    Ah, so you can't read. Got it.

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  • [–] 3 points 1 month ago

    They already have been doing it, and it's just an extension of what every airline has done since de-regulation, just more granular. If anything, this will make them more money, especially when they already aren't profitable as an airline, they are profitable because they act as a bank.

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